Mpikisano wa World Cup ku Qatar uli pachimake.Opambana asanu ndi atatu asankhidwa, nthawi ya Beijing madzulo a Disembala 9, kotala-final idzaseweredwanso kuti ikope chidwi cha mafani padziko lonse lapansi.
Mpikisano wa World Cup wa chaka chino, timu ya mpira wachinyamata yaku China sinapitebe.Komabe, "gulu loyimira" la nsalu zaku China lidapita, ndipo mzerewo ndi waukulu kwambiri.Ku Qatar, magulu ambiri omwe akutenga nawo gawo pa mbendera ya dziko, ma jeresi, zipewa, nsapato ndi masokosi, masiketi, zikwama, zoseweretsa za nsalu za mascot, ndi zina zambiri, ndizinthu zaku China.
Kodi "gulu" la nsalu zaku China limadalira chiyani kuti ligonjetse mpikisano ndikuwala mu World Cup?Pazochitika zapadziko lonse lapansi nthawi zambiri zimawonekera mu "timu" ya nsalu yaku China, tsogolo labwino bwanji "kuteteza" msewu?
"March" wapamwamba kwambiri
Mpikisano wa World Cup ku Qatar uli pachimake.
Mpikisanowu utangoyamba, mbendera zina za matimu omwe akusewera nawo zidasowa ndipo zidasowa.Ltd. (yotchedwa "Wandelong") anagwira ntchito yowonjezereka kuti apange mbendera zoposa 60,000 kuti zitumizidwe ku Qatar mwamsanga.
Kumayambiriro kwa mpikisano wa World Cup, Wandelong adayamba kupanga mbendera zamagalimoto ndi mbendera zam'manja za World Cup iyi.Mpaka pano, kampaniyi yapanga mbendera pafupifupi 2 miliyoni zamitundu yosiyanasiyana monga mbendera zamayiko, zingwe ndi mbendera zogwedezeka pamanja za World Cup iyi."Kumapeto kwa Seputembala chaka chino, mbendera zambiri zatumizidwa ku Qatar.Koma mpikisano ukapitilira, ogula aziyitanitsa nthawi iliyonse malinga ndi mpikisano, ndipo nthawi yobweretsera maodawa ndi yaifupi. ”Woyang'anira wamkulu wa kampaniyo Xiao Changai adalengeza kuti, "Njira zopangira kampaniyi ndizokwanira, ndipo zimatulutsa mbali pafupifupi 20,000 tsiku limodzi."
Kuyankha mwachangu, kupezeka kwathunthu ndi ntchito zabwino zamakampani aku China opanga nsalu zadziwika ndi makasitomala apadziko lonse lapansi.Chifukwa cha kusungitsa nthawi, kusindikiza kolondola komanso kufulumira kwa mbendera, Wandron wakhala wopereka mgwirizano ku makalabu ambiri ampira ndi mpikisano wamasewera amitundu yonse padziko lonse lapansi, ndipo bizinesi ya mbendera ya machesi imakhala yopitilira 50% yabizinesi yonse.Kuyambira mu 1998 World Cup ku France, Wondrous wapereka mbendera 7 motsatizana World Cups.
Ku Qatar, "zovala zaku China" nazonso "zilipo" mwaunyinji m'masitolo ogulitsa pa World Cup.Ma jeresi ambiri, nsapato ndi masokosi, zipewa, zikwama ndi zinthu zina zapadera, zimachokera ku "Made in China".
Ltd. (yotchedwa "DANAS") yatulutsa zoposa 2 miliyoni za ma jerseys a Qatar World Cup fan."Kumayambiriro kwa Marichi chaka chino, kampaniyo idayamba kugulitsa nawo masewera a World Cup, ndipo ngakhale oda imodzi yamakasitomala opitilira 100,000.Kuonetsetsa kuti pali zinthu zokwanira, kampaniyo yakulitsa nyumba yake yosungiramo katundu komanso yagwirizananso ndi mafakitale asanu ndi awiri ku Guangdong ndi Guangxi kuti awonetsetse kuti ma jersey amafani apangidwa bwino.Woyambitsa kampaniyo a Wen Congmian adati masewera a World Cup atatha kuseweredwa mwalamulo, kugulitsa kwaposachedwa kwa ma jersey amafani kupitilira zomwe amayembekeza, ndipo ogula ena adawonjezeranso maoda.
Ndikoyenera kunena kuti Danaes adakwezanso ma jerseys malinga ndi kapangidwe kake malinga ndi zomwe mafani amakonda.“Majezi akufanizira amene timapanga amangotengera akale koma amasiyana ndi akale, amasinthasintha mtundu ndi kalembedwe, kenako amawonjezera zinthu zina zapadera.”Wen Congmian anatenga jersey ya fan yaku Portugal monga chitsanzo kuti awonetsere kuti jersey yoyambirira idapangidwa mofiira ndi yobiriwira kuti ipangitse utoto wapamwamba komanso wapansi, ndipo jersey yowongolera idatsekera kumanzere ndi kumanja ndikusunga mtundu woyambirira. kufananiza maziko, ndikuphatikizanso mbendera ya dziko mmenemo.
Pambuyo pa miyezi itatu yopukutidwa, zitsanzo zonse za ma jersey amafani a magulu 32 omwe adatenga nawo gawo adatulutsidwa.Wen anatumiza zitsanzo kwa makasitomala akunja mmodzimmodzi ndipo posakhalitsa analandira ndemanga zabwino.Wogula wina ataona ma jersey a ku Brazil ndi ku Argentina, nthawi yomweyo anasunga pafupifupi zidutswa 40,000.
Monga m'modzi mwa ogulitsa ma shavu ndi zipewa za ku Qatar World Cup, magulu 32 omwe akutenga nawo mbali, pali magulu 28 a masikhafu ndi zipewa za fan zomwe zimapangidwa ndi Zhejiang Hangzhou Strange Flower Computer Knitting Co. Manejala ogulitsa pakampaniyo Jiang Changhong adayambitsa bizinesi okhazikika kupanga mankhwala oluka kwa zaka zoposa 20, wakhala World Cup, Championships European, ndi English Premier League, Serie A, La Liga ndi zochitika zina ogulitsa yaitali.
Zhenze Town, Wujiang District, Suzhou City, Province Jiangsu, pali mabizinesi oposa 30 kupanga Arabian headscarf ndi mankhwala ake.Kampani ina yotchedwa Sunshine Clothing m’chigawochi yathamangira kupanga scarves yoposa 100,000 ya ku Arabia, yomwe posachedwapa yatumizidwa ku Qatar.Zomwe zili pamutuwu ndi thonje lopangidwa ndi mercerized 100%, chovala chilichonse pamakona anayi amasindikizidwa ndi chizindikiro cha Qatar "World Cup", pali mitundu isanu ndi umodzi.
Ltd. oposa 140 looms nawonso ali pachimake kupanga hijab."Chaka chino ndi chaka chabwino kwambiri pakugulitsa masikhafu achiarabu.Pakadali pano, madongosolo opanga mabizinesi adakonzedwa mpaka Chikondwerero cha Spring.Akuyembekezeka kugulitsa ma yuan 50 miliyoni pachaka chonse, kuwonjezeka kwa 20% pachaka. ”Sheng Xinjiang, pulezidenti wa Wujiang District Hijab Textile Chamber of Commerce ndi wapampando wa Aulint Crafts Co., Ltd. analengeza kuti kampani panopa akugwirizana ndi Jiangnan University kukhazikitsa wanzeru kuluka dongosolo kasamalidwe kupanga ndi kumanga fakitale wanzeru.
Technology pressure gulu
Kodi "gulu" la nsalu zaku China ndi lamphamvu bwanji?
M'malo mwake, osati World Cup yokha, muzochitika zambiri zapadziko lonse lapansi, pali othamanga achi China "timu" yothamanga.
Chinsinsi cha luso la "gulu loyimilira" ndilo maziko amphamvu ndi olimba a mafakitale.Pambuyo pazaka zachitukuko, makampani opanga nsalu ku China ndiambiri, njira zogulitsira mafakitale ndizabwinobwino, ogwira ntchito ndi aluso, mtundu wazinthu ndi wabwino kwambiri, ndipo magwiridwe antchito amapangidwa bwino kwambiri.
Mascot a World Cup a Qatar "Raib" ndiwowoneka bwino kwambiri pabwalo."Ndife amwayi kuti tasankhidwa pampikisano wapadziko lonse wa opanga opitilira 30 kuti alandire chilolezo, omwe ali ndi udindo wopanga ndi kupanga zoseweretsa za mascot, zikwama zam'mbuyo ndi zikumbutso zina."(pambuyo pake amatchedwa "Che Che Culture") mkulu woyang'anira Chen Leigang adati, Che Che Culture adalandira bwino chilolezo, chomwe sichingasiyanitsidwe ndi ubwino wa malonda a nsalu ku Dongguan, kumene bizinesiyo ili.
Zikumveka kuti Dongguan ili ndi mabizinesi opitilira 4,000 opanga zidole, pafupifupi mabizinesi opitilira 1,500 kumtunda ndi kumunsi kwa mtsinje, ndiye malo akuluakulu ogulitsa zidole mdziko muno.
Chen Leigang adati Dongguan ali ndi unyolo wathunthu wamafakitale komanso ogwira ntchito aluso pakupanga zidole, kuti akwaniritse kupanga madongosolo ovuta.Zambiri mwa zoseweretsa za "Laib" zamtengo wapatali zimapangidwa ndi manja ndi antchito.Pogwiritsa ntchito kusoka pamanja, ogwira ntchito amasoka pamodzi matumba ang'onoang'ono odzazidwa ndi thonje, komanso amasokereranso nsalu pamutu wa "Raib".
Mtolankhani waku China Textile News adazindikira kuti ambiri mwa ogwira ntchito kuno ali ndi zaka zopitilira 10 pakupanga zidole.Dongosolo la World Cup litha kuperekedwa bwino, chifukwa cha izi."Zoseweretsa za mascot pazachitukuko zachiwiri, makampani omwe akutenga nawo gawo akuchokera ku Dongguan komweko."Chen Leigang adanena kuti bizinesiyo yaperekedwa kumsika waku Qatar mazana masauzande a zoseweretsa za "Laib", chifukwa "Laib" ndi yotchuka kwambiri ndi mafani, zomwe pambuyo pake zitha kuwonjezeka.
Malinga ndi kuyerekezera, "zopangidwa ku Yiwu" zawerengera gawo lonse la Qatar World Cup lozungulira msika wa 70%.
Malinga ndi kafukufuku wa sky-eye akuwonetsa kuti pakali pano pali mabizinesi opitilira 155,000 okhudzana ndi katundu wamasewera ku Yiwu, m'chigawo cha Zhejiang, pomwe mabizinesi atsopano olembetsedwa 51,000 kuyambira Januware mpaka Okutobala chaka chino, chiwonjezeko chakukula kwa mwezi ndi 42.6%.Zambiri zikuwonetsanso kuti, kuyambira pano, pali pafupifupi 12,000 mabizinesi okhudzana ndi mpira m'dziko lonselo, ndipo Yiwu ili ndi mabizinesi opitilira masauzande ambiri omwe akuchita bizinesi yokhudzana ndi mpira.Zitha kuwoneka kuti Yiwu amakhala ndi gawo lalikulu la msika wa katundu padziko lonse lapansi ku Qatar, sizowopsa.
Maluso a R & D nawonso "amapangidwa mu Yiwu" makadi abizinesi ofunikira.M'zaka zaposachedwapa, Yiwu mabizinesi nsalu kuzama makampani unyolo, osati kulima zopangidwa awo, kulimbikitsa kamangidwe ka R & D ntchito zovomerezeka, komanso malinga ndi zosowa za mafani ochokera m'mayiko osiyanasiyana kupanga mankhwala kuwonjezera wosuta. .Kugwiritsa ntchito sky-eye search patent search function, anapeza "scarf" yekha gulu ili, mabizinesi a Yiwu pakadali pano ali ndi mitundu ingapo ya 1965 ya ma patent.
Kuchokera m'zaka za m'ma 1990 Zhenze Town, mabizinesi oyamba ovala masikhafu achi Arab kuyambira pomwe idakhazikitsidwa, patatha zaka zopitilira 30, Zhenze Town, malonda amakampani aku Arab ma headscarf adapanga 70% yazogulitsa kunja.Sheng Xinjiang kusanthula, chifukwa cha zinthu, pali zifukwa zazikulu zitatu.Choyamba, kuchuluka kwa mabizinesi ofanana mdziko muno sikupitilira 40, omwe 31 adakhazikika ku Wujiang.Chachiwiri, pambuyo kukhazikitsidwa kwa Wujiang District nduwira nsalu chipinda cha malonda, 31 mabizinezi kudzera ogwirizana zopangira zogula, dongosolo malonda mtengo, standardize makampani kudziletsa malamulo khalidwe, kumapangitsanso chitukuko cha ubwino.Chachitatu, motsogozedwa ndi district turban nsalu chamber of Commerce, bizinesi iliyonse yachulukitsa ndalama muukadaulo waukadaulo, kutenga njira yaukadaulo, zodziwikiratu, chitukuko chamtundu, ndikulimbikitsa bizinesiyo kuti ikwaniritse chitukuko chapamwamba kwambiri.
Sheng Xinjiang adati, "Kutukuka kwamakampani aku Zhenze Arab scarf kudzapereka mwayi wokhazikika pamafakitale, kachulukidwe wa talente ndi zabwino zina, kufulumizitsa mayendedwe aukadaulo ndi chilengedwe, ndikupitiliza kupukuta zikwangwani zagolide zamafakitale a Wujiang."
"Kuteteza mutu" mosalekeza
"Timu" yaku China yovala zovala zapadziko lonse lapansi imawonekera pafupipafupi, komanso mobwerezabwereza "kupambana pamwamba".
Anthu a nsalu zaku China akuganizanso kuti, "gulu" la nsalu la China lingatenge bwanji "chitetezo" chabwino pamsewu?Njira yofunikira, ndikutengera mwamphamvu njira yachitukuko "teknoloji, mafashoni, zobiriwira".
Pakulimbikitsa padziko lonse lapansi za chuma chochepa cha kaboni, lingaliro lachitetezo chachilengedwe chobiriwira, mpweya wobiriwira, sayansi ndi ukadaulo wothandizira chitukuko chamakampani opanga nsalu ku China chakhala chitsogozo chofunikira.
Mu cholinga cha "double carbon", makampani opanga nsalu ku China akulimbikitsa kwambiri njira yopita ku chitukuko chobiriwira.Purezidenti wa China Textile Industry Federation, a Sun Rui Zhe, adati makampani opanga nsalu ndiwofunikira kwambiri popanga njira yopangira chitukuko, moyo komanso kukongola kwachilengedwe.Monga imodzi mwamagawo oyamba ogulitsa mafakitale ku China kuyika patsogolo cholinga cha kusalowerera ndale kwa kaboni, mafakitale a nsalu ali patsogolo pakuwongolera kokhazikika, kusungitsa mphamvu ndi madzi, kupewa ndi kuwononga kuipitsidwa, kugwiritsa ntchito mokwanira chuma, kupanga zobiriwira ndi zina. , ndipo ndiwolimbikitsa kwambiri utsogoleri wokhazikika wapadziko lonse lapansi.Makampaniwa akuyenera kugwiritsa ntchito ukadaulo wobiriwira, kulimbikitsa kadyedwe kobiriwira, kuwongolera miyezo yobiriwira komanso kupitiliza kulimbikitsa kusintha kobiriwira komanso kutsika kwa mpweya m'mafakitale onse.
Pa World Cup ya chaka chino ku Qatar, zovala zaku China zidathandiziranso Qatar kuzindikira lingaliro la zobiriwira ndi ukadaulo.
"Ku Qatar, magulu 13 adatenga nawo gawo atavala ma jersey apamwamba kwambiri opangidwa ndi ife, opangidwa ndi 100% yongowonjezera poliyesitala fiber.Kuphatikiza apo, ma jeresi atsopanowa amakhala ndi malo otuluka thukuta komanso opumira bwino atatolera ndi kusonkhanitsa deta ya osewera, zomwe zikutanthauza kuti osewera amatha kuzizidwa bwino m'matupi awo omwe amafunikira kuzizira kwambiri. "Otsatsa a Nike ku China adauza atolankhani kuti pali njira yaukadaulo ya "kuchokera ku mabotolo apulasitiki ogwiritsidwa ntchito mpaka ma jeresi atsopano", koma kugwiritsa ntchito kwenikweni sikunali kokwanira, koma tsopano ndi 100% yopangidwa ndi polyester yongowonjezwdwa.
Che Che Culture ndi kampani yachikhalidwe ndi yolenga yodzipereka pakupanga, chitukuko, kupanga ndi kugulitsa zinthu zovomerezeka pazochitika zazikulu zamasewera.Atha kukhala ogulitsa ma mascots a World Cup, zomwe ndi zotsatira za zaka khumi za Chen Leigang kudzipereka kwakukulu kumakampani azikhalidwe ndi kulenga.Kudzera muukadaulo waukadaulo komanso kamangidwe kabwino, gulu lachiwiri lojambula motsogozedwa ndi Chen Leigang lidapanga zitsanzo zisanu ndi ziwiri m'miyezi iwiri, kuyambira pachikhalidwe cha zidole zosindikizidwa mpaka zomalizidwa zowoneka ngati mapiko owuluka.
Chen Leigang adanenanso nkhani yaying'ono ya "Laib".“Pamwambo wotsegulira, omvera aliyense anapatsidwa envelopu yaikulu yokhala ndi chidole cha magalavu a Raib, chimenenso tinapanga.Imeneyi inali ntchito yowonjezereka kwa kanthaŵi kwa komiti yokonzekera.Tidalandira zofunikira nthawi ya 5pm, ndipo chitsanzocho chidapangidwa nthawi ya 11pm Izi zikuwonetsa kufunikira kwa R&D yamakampani komanso luso lakapangidwe.Chen Leigang amakhulupirira kuti phindu lomwe limabweretsedwa popanga kupanga kupanga ndi lochepa, kafukufuku wokha ndi chitukuko chomwe chingabweretse nyonga yosatha kubizinesi.
Nthawi yotumiza: Dec-10-2022